Importance of Keyword Positioning and Strategy

How come I am not getting any orders? Why my products are not selling? Instead of beating around the bush ask yourself what am I doing wrong, where is the actual ‘bottleneck’ and what I need to do to fix it. There has been a big paradigm shift in today’s business model. With the advent of information technology marketing has significantly drifted away from the ‘old school’ ways of doing marketing. The massive advancement of ‘competitive marketing tool’ along with availability of vast array of data information keep marketers on their toes and ahead of the competition.

Just having an idle website is not enough. You have to think it as a marketing tool instead of just website and capitalize on it. You have to. You got to. I have a sound web presence so that when your prospective customers do a search query can find you right there. Check your stance on the major search engines. Can major search engines (Google, Yahoo, Live) recognize me and view my presence in the first few pages in an organic search and if not than you have a problem. You might have the best products or services in the market but unless you have a dominant web presence it will be a Herculean task to survive in the fierce competition of ‘sharing the piece of pie’. You must proactive and should have some kind of search strategy that will enunciate your competitive dominance in the market. Otherwise soon you will be wiped out from the game and putting your enterprise in dire straits by getting knocked our by your fellow competitors.

Now let’s take a glance to some vital competitive and keyword strategies that have been practiced by Design Dhaka Marketing Group.

1. Competitive Analysis- You should constantly have a hawk eye view on your top five competitors. Constantly monitor their game plan, business strategies in order to compete and stay ahead of the game. However, never underestimate the potential threats of your local competitors. You never know them could be eating up your market share
2. Volume of Keywords – Analyze your competitor’s spread of key word list. Mix and match your set of keys words with the competitors. Check whether you are using the right sets of keywords that relate to your product or services. Continuously filter, modify and update your sets of key words accordance to the target market’s search queries.
3. Common Keywords- Perform a ‘common keyword’ check to see the overlap between you and your competitor’s key word list. This helps to better understand your customer’s mindset and to track down which keywords they are using for their search.
4. Top 20 Analysis – It acts as a yardstick. It gives you a benchmark of where you are standing in relation to your competitors. Running these reports gives you valuable information about the much-sought 20 placements in Goggle. In-depth analysis of these reports will give you an idea when to bid big and when to cut back your cost.
5. AdWord Budget and Control – Using wrong and unproductive keywords will cost you both money and time. It is important to determine how much traffic is generating from the long tail and is it worthwhile spending on these keywords.
In other words is it bringing you the desired results? Sometimes wrong key words can eat up your allocated budget fast with zero results. So thorough scrutiny of keywords is very crucial for getting effective results

6. Creativity- This is where you can play and use your creative game-plan. With the phrase match reports and related keyword reports you can formulate a marketing campaign for your brand targeting towards your audience. The success of the campaign will determine the power of your brand, the effectiveness of your marketing promotions and keywords selection and last but not least will indicate the fluctuations and boost in your ROI, sales and profit margin.

7. Create SEO Worksheet- It’s a good practice to monitor and keep track of your SEO activates time to time like once a month or week. It is very important that you keep record these data and the changes you make over time. Here are few indicators that will help to better understanding of your SEO activities and results:

§ Traffic from organic search – using web analytics tools you can see how
many clicks you generate from unpaid search rankings.
§ Keyword diversity – thoroughly analyze your phrases and keywords which are driving traffic to your website.
§ Incoming links and indexed pages from search engine - check the number of links reported by the major search engines and also the number of pages that are recognized by them. In addition, do not ignore the importance of establishing back links through article submission.
§ Sales generated from organic search - record the number of clicks that are converting into actual sales generated from the natural search.

So if you can have a firm grasp of these above discussed concepts and somewhat can implement into practice then you will be well in control in the driver’s seat Soon you will hit the bull’s eye and great effective results are inevitable. To be in the Top 10 list and being in the first page of the major search engines is just a matter of time. So be positive and start your SEO marketing strategies from today as time is money. Keep up with your good work and GOOD LUCK on your endeavor!!